Performance Marketing Manager – Paid Search

This is a fully remote position, open to applicants in Germany, +5 more countries.

📋 Description

• Establish the paid search strategy for the US, UK, Germany, and other expanding markets.

• Oversee campaign strategy and execution across Search, Shopping, and Performance Max, including Google Demand Gen in alignment with business objectives.

• Manage budgets, pacing, bidding, and investments across various platforms and markets.

• Evaluate performance based on acquisition costs, conversion rates, revenue, and ROI utilizing business data and platform analytics.

• Create testing roadmaps focusing on keywords, audiences, creative assets, product feeds, and landing pages.

• Enhance conversion rates and guide investment decisions based on testing outcomes.

• Collaborate with marketing, product, creative, and analytics teams to enhance tracking and refine the customer journey.

• Leverage AI tools and platform automation to expedite research, analysis, and execution while ensuring health claims remain accurate.

• Propel the testing and development of additional paid channels, including native advertising.

• Present findings, risks, and opportunities along with recommendations for subsequent actions.

• Report directly to the Head of Performance Marketing and collaborate with internal teams and external partners.

⛳️ Requirements

• Minimum of 5 years of direct paid search experience in an international context, with responsibility for budgets and measurable business outcomes.

• Extensive expertise in Google Ads.

• Strong hands-on experience with Microsoft Advertising.

• A data-driven mindset based on effective measurement, thorough testing, and sound commercial judgment.

• Proven track record of enhancing conversion rates, acquisition efficiency, and ROI across diverse markets.

• Familiarity with media planning and performance forecasting.

• Experience in launching and assessing paid channels beyond search.

• Capability to set strategic direction and influence colleagues while remaining closely involved in campaign execution.

• Practical experience with AI and automation, along with the ability to validate outputs.

• Fluent in English and German.

• Valid visa or work permit for the country of residence; Hilo is unable to provide visa sponsorship.

• Preferred: experience in health tech, medical devices, wearables, or subscription services.

🏝️ Benefits

• Competitive compensation.

• Equity program.

• Additional benefits based on location.

• Remote-first work model.

• Opportunity to work on a mission that transforms cardiovascular health on a global scale.

• Collaborate with a diverse, passionate, and talented team.

• High-impact, fast-growing, venture-backed scale-up environment.