Performance Marketing Manager – Meta Focus

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategize, implement, and expand Meta campaigns aimed at customer acquisition and paid retention.

• Create and oversee brand and advertorial campaigns from initial hypothesis through testing to scaling.

• Take ownership of campaign budgets and allocate resources in alignment with company goals.

• Continuously enhance the funnel, focusing on product pages, advertorials, and offers.

• Utilize campaign and testing insights to refine creatives, landing pages, and product concepts.

• Analyze key performance indicators including CAC, CPO, N-ROAS, ROAS, and CLV, and formulate actionable strategies.

• Conduct regular market and competitor analyses to uncover new growth opportunities.

• Collaborate effectively with the Creative Team and Media Buyers.

• Manage relationships with external partners such as media agencies, ensuring high-quality collaboration.

• Report directly to the Team Lead of Paid Social.

⛳️ Requirements

• Minimum of 5 years of professional experience in performance marketing within an e-commerce or D2C environment.

• Extensive practical experience with Meta Ads, including campaign structure, testing setups, and creative strategy.

• Proficiency in tools such as Admetrics, Klar, or Triple Whale.

• Experience with server-side tracking (S2S).

• Data-driven mindset, making decisions based on metrics and hypotheses.

• Confident in utilizing AI tools.

• Independent and organized working style within a fully remote team setting.

• Permanent residency in Germany is required.

• Proficient in German at a minimum of C1 level.

• Experience in the dietary supplements sector, particularly with advertorial funnels on Meta, TikTok Ads, and landing page creation is a plus.

🏝️ Benefits

• 100% remote work within Germany.

• Up to 90 days of mobile working per year from another EU country.

• Flexible working hours within core availability times.

• 30 days of annual leave.

• Company pension plan based on ETFs.

• Access to professional coaching, sessions, and resources through OpenUp.

• Employee discounts on NATURTREU products.

• Summer and Christmas parties.

• Opportunities for both professional and personal development.