Performance Marketing Manager, Google & YouTube

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop Google Ads from the ground up, including structuring accounts, designing campaign architectures, establishing naming conventions, and creating testing frameworks.

• Increase expenditure from its current minimal level to a significant portion of the overall paid budget while maintaining Customer Acquisition Cost (CAC) and subscriber payback.

• Manage Search, Performance Max, Demand Gen, and YouTube, focusing on budget distribution and bidding strategies.

• Collaborate with external agencies to create the YouTube creative engine through effective briefing, testing, and iterative development of hooks and formats.

• Create, test, and continuously improve dedicated Google landing pages.

• Set up measurement frameworks that include conversion tracking, Enhanced Conversions, app and web attribution, incrementality testing, and reliable reporting.

• Explore and initiate additional paid channels when warranted.

• Partner with product, engineering, and analytics teams to fulfill paid media requirements.

• Deliver performance reports honestly and with tact.

⛳️ Requirements

• Over 5 years of experience managing Google Ads at a significant scale, preferably in subscription, DTC, or app environments.

• Demonstrated ability to scale an account from a small to a large size.

• Practical experience with YouTube, including scaling video campaigns.

• Strong analytical capabilities; proficient with GA4, spreadsheets, and BI tools.

• Competence in briefing video creative and assessing ad performance.

• Experience managing campaigns across paid channels outside of Google.

• A genuine interest in news and media is advantageous.

• Willingness to travel occasionally to the Kitchener, Ontario headquarters and attend company-wide All Hands meetings.

• Eligibility to work legally in Canada.

🏝️ Benefits

• Competitive total rewards package, including a market-aligned base salary adjusted for location.

• Remote-first work environment: operate from anywhere in Canada, within your own time zone.

• Opportunities for in-person meetups and team gatherings.

• Comprehensive medical, dental, vision, and life insurance coverage for you and your family.

• Professional development opportunities available.

• Be part of a mission-driven, collaborative, and creative team with diverse perspectives.