Performance Marketing Manager – Finance

This is a fully remote position, open to applicants in Taiwan.

📋 Description

• Take ownership of the paid media strategy, execution, and performance across various business sectors.

• Create and oversee campaign structures across SEM, YouTube, Display, OpenAI, and other innovative advertising platforms.

• Establish campaign objectives, bidding strategies, audience targeting, budgets, and conversion events.

• Manage campaigns from start to finish, including setup, quality assurance, budget management, troubleshooting, testing, and optimization.

• Utilize AI tools to expedite creative development, extract data insights, create landing pages, and enhance marketing efficiency.

• Assess CTR, CVR, revenue, CAC, CPA, ROAS, funnel performance, and lead quality.

• Detect tracking, attribution, and conversion issues, making data-driven decisions for budget allocation.

• Generate recurring performance reports and convey results, insights, and business impact to leadership.

• Collaborate with Data and Engineering teams to enhance measurement and conversion events and address platform/backend discrepancies.

• Direct creative strategy, formulate creative briefs, and set up creative testing roadmaps.

• Analyze landing pages, conversion funnels, and customer acquisition pathways.

• Maintain relationships with advertising platform representatives and keep an eye on competitor strategies, creatives, offers, and funnels.

• Work alongside cross-functional stakeholders to ensure marketing initiatives align with business goals.

• Potentially assist in building and leading a local performance marketing team.

⛳️ Requirements

• Must be located in Taiwan.

• Availability to work during US Eastern Time hours is essential.

• English proficiency: B2 level or higher (advanced English).

• Over 5 years of experience in managing and optimizing paid search campaigns, ideally focused on lead generation.

• Demonstrated ability to scale substantial advertising budgets while sustaining or enhancing CAC, CPA, ROAS, and revenue outcomes.

• Hands-on experience in crafting paid media strategies from the ground up, encompassing campaign structures, testing, measurement, creative development, and optimization.

• Strong grasp of performance marketing metrics, including lead generation, revenue, ROAS, CPA, CAC, and conversion funnels.

• Practical experience with AI tools such as ChatGPT, Claude, and Gemini.

• Familiarity with video advertising platforms and formats, including YouTube, short-form video, and new advertising opportunities.

• Robust analytical skills, including funnel analysis, attribution, conversion tracking, performance troubleshooting, and backend data analysis.

• Experience in developing creative briefs and providing constructive feedback to creative teams.

• Strong project management capabilities, with the ability to handle multiple campaigns and business verticals concurrently.

• Excellent communication skills, with the ability to present performance insights and business results to non-technical stakeholders.

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.

🏝️ Benefits

• 100% Remote Work.

• Highly Competitive USD Compensation.

• Paid Time Off.

• Work with Autonomy.

• Collaborate with Leading American Companies.

• Engagement Activities.

• Support for Work-Life Balance.

• Access to a diverse, global network of over 600 professionals across more than 25 countries.

• Collaboration with senior, seasoned professionals.