Performance Marketing Manager, Digital Media

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee paid media initiatives for Piping Rock's e-commerce collection.

• Manage digital advertising efforts across more than 7 e-commerce websites representing various Piping Rock brands.

• Take ownership of and optimize a multi-million-dollar paid media budget, ensuring accountability for ROAS, CAC, and new customer acquisition.

• Direct performance marketing strategies across the Google, Microsoft, Meta, TikTok, and Shopify ecosystems.

• Execute and enhance campaigns on a daily basis, including budget pacing, bid adjustments, creative testing, audience segmentation, and tracking performance.

• Create and scale campaigns focused on customer acquisition to foster new growth.

• Experiment with new strategies, creative concepts, target audiences, and landing page experiences.

• Assess and venture into new advertising platforms and channels.

• Develop and maintain reporting frameworks, delivering actionable performance insights to leadership.

• Collaborate with creative, e-commerce, and analytics teams to enhance conversion rates and overall funnel performance.

⛳️ Requirements

• Minimum of 5 years of experience in performance marketing, paid media, or e-commerce advertising.

• Demonstrated experience managing large-scale digital advertising budgets of $1M or more annually.

• Practical expertise in Google Ads, including Search, Shopping, and Performance Max.

• Practical expertise with Microsoft Ads.

• Practical expertise in Meta advertising (Facebook/Instagram).

• Practical expertise in TikTok Ads.

• Practical experience within the Shopify ecosystem, including feeds, integrations, and basics of attribution.

• Strong grasp of ROAS optimization, CAC targets, and strategies for new customer acquisition.

• Comprehensive analytical skills with the ability to convert data into actionable insights.

• Familiarity with A/B testing frameworks and an incremental mindset.

• Advanced skills in Excel.

• Capacity to manage complexity across multiple brands and campaigns concurrently.

• Must successfully pass drug screening processes for all illegal substances according to Federal Guidelines.

• Must adhere to Federal Guidelines for maintaining a drug-free workplace.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401K with Company Match

• Pet insurance

• Company events

• Summer Picnic

• Festive Packages

• Holiday Celebrations

• Associate referral bonuses