Performance Marketing Manager – D2C E-commerce

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the comprehensive performance marketing strategy for various D2C/e-commerce client accounts.

• Formulate media plans, growth strategies, budget allocation frameworks, and channel strategies aligned with business objectives.

• Plan, initiate, manage, and optimize campaigns across Meta Ads and Google Ads platforms.

• Propel revenue growth, profitability, ROAS, CAC, and other critical business metrics.

• Discover growth opportunities in acquisition, retargeting, conversion, and customer retention.

• Spearhead A/B testing, audience testing, creative testing, funnel optimization, and new campaign formats.

• Assess performance trends and pinpoint opportunities, risks, and areas needing improvement.

• Manage daily client relationships, serving as the primary point of contact for performance marketing.

• Conduct weekly and monthly performance review meetings, presenting campaign results, insights, recommendations, and growth strategies.

• Convert client business objectives into actionable marketing strategies.

• Proactively communicate performance updates, challenges, and opportunities.

• Cultivate client relationships and contribute to account retention, growth, expansion, and additional business opportunities.

• Mentor and guide Performance Marketing Associates, Executives, and Interns.

• Review campaign strategies, performance analyses, reports, and optimization plans prepared by the team.

• Delegate tasks while retaining accountability for overall account performance.

• Collaborate with creative, analytics, marketplace, and other internal teams to develop integrated growth strategies.

• Share performance insights with the creative team and direct monthly creative requirements.

• Evaluate performance across Meta Ads, Google Ads, Google Analytics, Shopify, and attribution platforms.

• Track revenue, contribution margins, CAC, ROAS, AOV, LTV, and conversion rates.

• Ensure precise tracking, measurement, attribution, and reporting.

• Prepare and review regular performance reports and strategic recommendations for clients.

⛳️ Requirements

• 4 to 7 years of hands-on experience in performance marketing, ideally with D2C/e-commerce brands.

• Strong proficiency in Meta Ads and Google Ads.

• Prior experience in a performance marketing/digital agency managing multiple client accounts.

• Proven track record in managing and scaling e-commerce performance campaigns with various budget sizes.

• Solid understanding of D2C growth metrics including ROAS, CAC, AOV, CVR, LTV, and contribution margins.

• Strong comprehension of Google Analytics, attribution, conversion tracking, and campaign measurement.

• Familiarity with Shopify and e-commerce website analytics.

• Capability to independently construct performance strategies and media plans.

• Excellent analytical skills with the ability to translate data into actionable business recommendations.

• Good grasp of creative strategy and ability to provide data-driven creative direction.

• Previous experience in managing, mentoring, or guiding junior team members.

• Strong client-facing and presentation skills with confidence in leading client discussions independently.

• Ability to handle multiple accounts, priorities, and stakeholders concurrently.

• Proficiency in Excel and PowerPoint.

• Must possess a personal laptop and a stable work-from-home setup.

• Experience with email marketing, WhatsApp marketing, marketplace marketing, or other growth channels is a plus.

• Experience with lead generation campaigns is an added advantage.

🏝️ Benefits

• Flexible hybrid team providing the freedom to work from any location.

• No unnecessary salary reductions or restrictive leave policies.

• Full trust and autonomy with no micromanagement involved.

• Opportunity to participate in genuine founder-level conversations and business discussions.

• Exposure to real business and growth decision-making processes.

• Direct collaboration with leaders who have successfully built and scaled prominent D2C brands in India.

• Practical industry exposure within a learning-oriented environment.

• Opportunity to learn and take on responsibilities.