Performance Marketing Manager – China

This is a fully remote position, open to applicants in China.

📋 Description

• Convert market insights into a detailed channel roadmap with specific target metrics.

• Manage Paid Search operations in China, encompassing structure, keywords, landing pages, budgets, bidding strategies, and reporting.

• Initiate and enhance campaigns across Chinese advertising platforms such as Baidu, 360, Shenma, Toutiao/Bytedance, and Tencent.

• Collaborate with design and content teams to create high-converting advertisements and landing pages.

• Establish the SEO strategy for China, which includes topic clusters, landing page development, competitor gap analysis, and keyword prioritization.

• Work alongside the China Content Manager to implement the SEO strategy and take ownership of outcome metrics.

• Identify technical and UX localization enhancements to boost conversion rates in China and minimize funnel drop-offs.

• Discover and expand user acquisition through native Chinese channels such as Zhihu, WeChat, Bilibili, forums, communities, KOL/KOC collaborations, and developer networks.

• Track competitor positioning, pricing strategies, channel mix, and messaging within the Chinese market.

• Create playbooks informed by competitor analysis tailored to the product and brand.

• Stay updated on regulatory and market developments impacting proxy/scraping usage and the feasibility of marketing initiatives.

• Collaborate with Product and Development teams to enhance the user journey in China, focusing on payment, onboarding, documentation endpoints, and tooling expectations.

• Coordinate with Sales and Customer Success teams on ICP targeting, lead quality, and user objections.

⛳️ Requirements

• In-depth knowledge of the digital marketing landscape in China and strategies for user acquisition through native channels.

• Demonstrated success in scaling performance marketing within China (Paid Search and/or other paid channels).

• Minimum of 3 years of experience in marketing related to proxy, VPN, scraping, cybersecurity, developer tools, or SaaS (or closely related technology).

• Ability to develop growth strategies based on data, conduct experiments, and optimize the conversion funnel from start to finish.

• Strong analytical abilities: capable of defining KPIs, creating reports, and making decisions based on performance data.

• Proficient in Mandarin and possess strong verbal and written English skills.

• Comfortable working independently in a dynamic international setting.

• Experience with B2B SaaS and/or products aimed at developers is a plus.

• Familiarity with partnerships/affiliates in China is advantageous.

• Knowledge of Chinese internet policies and restrictions affecting marketing and distribution is beneficial.

🏝️ Benefits

• Vacation days in accordance with the Labour Code.

• Additional vacation days after a specified period of employment.

• Access to online courses and training programs.

• Mental health application subscriptions.

• Opportunities for workation.

• Fully remote work environment.

• Company-sponsored technology provisions.