Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Drive patient acquisition growth for Kaia in Germany through paid advertising.

• Take ownership of paid channels, prioritizing Meta followed by Google, to attract more qualified leads at reduced costs.

• Plan, execute, and optimize campaigns on Meta, subsequently expanding to Google Search and other platforms.

• Manage cost per lead and cost per qualified lead through effective targeting, bidding, creative adjustments, and funnel modifications.

• Collaborate with Product and Design teams to build, test, and enhance landing pages and the sign-up process.

• Create and refine video, static, and UGC-style ad creatives utilizing AI tools.

• Conduct structured testing on creatives, audiences, messaging, and landing pages, and scale successful strategies.

• Oversee budgets and pacing; report on CPL, CAC, CVR, and ROAS from click to activated patient in conjunction with Operations.

• Guide external agencies and freelancers, holding them accountable for achieving results.

• Work closely with Sword's international Growth and Marketing teams as well as agency partners.

⛳️ Requirements

• Native-level proficiency in German (C2).

• 2–4 years of experience in managing paid acquisition on Meta (Google experience is a plus), with a proven history of budget ownership and meeting CPL/CAC objectives.

• Demonstrated ability to optimize landing pages and conversion rates (e.g., using A/B testing tools, analytics, and basic tracking setup).

• Practical experience in creating AI-driven ad creatives, both video and static; must provide examples.

• Experience in B2C / D2C environments.

• Strong analytical abilities; comfortable using Excel/Sheets and the native reporting tools of paid advertising platforms.

• Minimum Level 1 AI proficiency: utilizes AI daily to enhance personal productivity.

🏝️ Benefits

• Competitive salary package.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.