Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Enhance patient growth for Kaia in Germany through paid acquisition strategies.

• Manage paid channels, starting with Meta and subsequently Google, to attract more qualified leads at reduced costs.

• Plan, execute, and optimize campaigns on Meta before expanding to Google Search and additional channels.

• Take ownership of cost per lead and cost per qualified lead by adjusting targeting, bidding strategies, creative content, and funnel modifications.

• Develop, test, and refine landing pages and the sign-up process in collaboration with Product and Design teams.

• Create and iterate video, static, and UGC-style ad creatives utilizing AI tools.

• Conduct structured tests on creative content, target audiences, messaging, and landing pages, scaling successful strategies.

• Oversee budgets and pacing; provide reports on CPL, CAC, CVR, and ROAS from initial click to activated patient in coordination with Operations.

• Guide external agencies and freelancers, ensuring accountability for achieved results.

• Collaborate with Sword's international Growth and Marketing teams along with agency partners.

⛳️ Requirements

• Native-level proficiency in German (C2).

• 2–4 years of experience in managing paid acquisition on Meta (Google experience is a plus), with a proven history of budget ownership and achieving CPL/CAC targets.

• Demonstrated ability in optimizing landing pages and conversion rates (e.g., with A/B testing tools, analytics, and basic tracking setups).

• Practical experience in creating AI-driven ad creatives, including video and static; please provide examples.

• Experience in B2C / D2C environments.

• Strong analytical capabilities; proficient in Excel/Sheets as well as the native reporting tools of paid platforms.

• Minimum Level 1 proficiency in AI: utilizes AI tools daily to enhance personal productivity.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career growth.

• Flexible working hours and the potential for remote work.

• Collaborative and innovative work environment.