Performance Marketing Manager

This is a fully remote position, open to applicants in Argentina, +4 more countries.

📋 Description

• Take charge of paid acquisition for a premium coaching and education company dedicated to fitness and wellness entrepreneurs.

• Strategically plan, initiate, and oversee paid campaigns on Meta, Google, YouTube, and other pertinent platforms.

• Generate qualified applications and scheduled calls for high-ticket programs.

• Manage campaigns for webinars, workshops, lead magnets, applications, launches, and evergreen funnels.

• Track key metrics such as cost per lead, cost per application, cost per booked call, show rate, close rate, CAC, and ROAS.

• Develop and implement testing strategies across creative elements, messaging, target audiences, offers, and landing pages.

• Ensure precise tracking through pixels, UTMs, CRM stages, and attribution methods.

• Advise on ad creative direction, hooks, and angles informed by real-time performance data.

• Identify friction points on landing pages and funnels, recommending improvements to copy, layout, or offer structures.

• Contribute insights on email and nurture sequences as they relate to conversion rates.

• Collaborate with the sales team to assess lead quality and monitor pipeline progression.

• Leverage AI tools to enhance analysis, testing, reporting, and overall campaign efficacy.

⛳️ Requirements

• Proven experience managing monthly paid media budgets ranging from $100,000 to $250,000+ within a single account.

• Proficient hands-on experience with Meta Ads, along with a solid understanding of Google Ads and YouTube Ads.

• Background in marketing high-ticket coaching, consulting, education, mastermind, or service-oriented offers.

• Familiarity with application, booked-call, webinar, VSL, and lead-generation funnels.

• Skilled at diagnosing performance challenges throughout the entire acquisition process, including landing pages, email, and sales transitions.

• Excellent written and verbal communication skills in English.

• Willingness to work in-house full-time (agency experience is a plus).

• Proficient with tools such as Asana, Slack, GoHighLevel, Airtable, or similar applications.

🏝️ Benefits

• Remote work opportunity.

• Paid time off (PTO) plus holidays.