Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, initiate, oversee, and enhance paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, and other relevant channels.

• Take ownership of campaign structure, audience targeting, bidding strategies, budget management, tracking requirements, and continuous optimization.

• Create monthly media strategies that align with enrollment objectives, historical trends, seasonality, and applicant decision-making cycles.

• Allocate budget based on qualified demand, downstream conversion rates, and acquisition efficiency.

• Maintain a prioritized testing strategy for audiences, creative assets, offers, and landing pages.

• Track the lead generation process through to application initiation, completed applications, and enrollment.

• Identify points of prospect drop-off and collaborate with relevant teams to implement improvements.

• Manage North America campaign and audience needs for nurturing initiatives.

• Collaborate with Marketing Operations on the implementation, testing, and measurement of nurture and automation efforts.

• Communicate effectively with Sales and Admissions about lead quality, follow-up actions, objections, and conversion challenges.

• Suggest adjustments to campaigns, messaging, and audience targeting based on feedback and funnel analytics.

• Coordinate campaign launches in line with team capacity and enrollment timelines.

• Develop creative briefs and collaborate with the Creative team to produce and enhance campaign materials.

• Work with website and digital teams on landing pages, forms, and conversion experiments.

• Maintain dashboards and provide reporting according to the agreed schedule.

• Contribute to enrollment forecasts while communicating assumptions, risks, and resource requirements.

• Keep Asana tasks, documentation, deadlines, and project statuses up to date.

• Manage paid media and demand generation vendor relationships.

• Lead assigned cross-functional initiatives from planning through to completion.

• Assist in enrollment-focused webinars, partnerships, and events where campaign expertise is required.

• Utilize AI tools for research, analysis, campaign development, and routine workflows, ensuring outputs are accurate and brand-aligned.

⛳️ Requirements

• A minimum of four years of hands-on performance marketing or demand generation experience in a B2C environment.

• Proven experience managing paid B2C campaigns aimed at U.S. audiences.

• Strong proficiency in Google Ads and Meta Ads.

• Experience with LinkedIn Ads is an advantage.

• Evidence of enhancing downstream conversion rates and acquisition efficiency beyond merely generating low-cost leads.

• Experience collaborating with Sales on considered-purchase journeys or multi-stage conversion funnels.

• Proficiency with HubSpot or a similar CRM, GA4, campaign attribution, and reporting tools.

• Strong analytical abilities with a knack for developing realistic plans based on historical data.

• Experience in briefing creative teams, coordinating with vendors, and managing cross-functional projects.

• Clear communication skills, dependable follow-through, and the ability to raise concerns constructively.

• Preferred experience in higher education or adult learner acquisition.

🏝️ Benefits

• Flexible remote work arrangement.

• Full-time employment position.

• Opportunity to influence campaigns and observe the tangible impact of your work.

• Collaboration with a diverse international team.

• Engaging work that promotes access to education.

• Opportunities to experiment with innovative marketing ideas and adapt campaigns accordingly.