Performance Marketing Manager

This is a fully remote position, open to applicants in Arizona, +22 more states.

📋 Description

• Take charge of the complete paid media strategy and oversee daily operations across platforms such as Google, Bing, Meta, LinkedIn, and other self-serve advertising networks.

• Foster full-funnel engagement, generate MQLs, drive revenue, and build a robust pipeline through paid media channels.

• Spearhead digital campaigns and initiatives from the initial creative brief to launch, remarketing, and performance reporting.

• Incorporate AI technologies into reporting, execution, and campaign methodologies.

• Enhance landing pages and conversion rates in collaboration with web and lifecycle teams.

• Analyze campaign performance relative to CAC, ROAS, CPL, pipeline contributions, and channel efficiency targets.

• Develop, augment, and structure audience and targeting strategies, including lookalike/matched audiences, retargeting efforts, and ABM.

• Support paid media marketing operations, which encompass offline conversion tracking, Google Tag Manager, server-side tracking, and conversion APIs.

• Ensure alignment of paid media with SEO/AEO/GEO strategies to generate leads, meetings, pipeline growth, and revenue.

⛳️ Requirements

• A minimum of 6 years in digital marketing; experience in SaaS is preferred.

• Proven track record of constructing, managing, and scaling PPC campaigns across platforms like Google, Meta, Microsoft, LinkedIn, and Reddit.

• Expertise in platform setup and reporting for offline conversion tracking, Google Tag Manager, server-side tracking, and conversion APIs.

• An analytics-driven mindset with a passion for experimentation and data analysis.

• Proficiency in multi-channel conversion funnels and best practices for remarketing.

• Experience or knowledge in the healthcare sector is highly desirable.

• Basic skills in content creation and editing, covering copy, images, and video.

• Familiarity with Salesforce and HubSpot is beneficial.

• Knowledge of advertising platforms including Meta, Google, Microsoft, LinkedIn, and Reddit.

• Acquainted with tools such as Google Tag Manager, PostHog, Claude Code, Supermetrics, and ZoomInfo.

• Understanding of HTML, CSS, and SQL is required.

• Candidates must reside in one of the states where Medbridge hires: Arizona, Colorado, Florida, Georgia, Idaho, Illinois, Kansas, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin.

🏝️ Benefits

• Flexible remote-first work environment.

• Purpose-driven work that contributes to enhancing healthcare and patient outcomes.

• Commitment to equal opportunity employment.