Performance Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as a strategic collaborator and catalyst for demand generation within Martell Media and Pink Skirt Project.

• Manage paid media, funnels, analytics, and channel performance from start to finish.

• Oversee and enhance paid acquisition initiatives across Meta, Google, LinkedIn, and new emerging platforms.

• Strategize, launch, and refine campaigns, encompassing budget allocation, targeting, creative testing, and performance metrics.

• Generate consistent MQL production that is directly linked to pipeline growth and revenue generation.

• Monitor and enhance CPL, CTR, CVR, MQL-to-opportunity ratios, and overall revenue contribution.

• Manage the complete funnel from click to conversion, including landing pages, offers, lead flows, and nurturing sequences.

• Create and execute A/B tests across various pages, creatives, and conversion pathways.

• Identify conversion obstacles and enhance lead quality and conversion rates.

• Collaborate with sales teams to obtain feedback on lead quality and fine-tune messaging, positioning, and creative direction.

• Expand distribution across platforms such as YouTube, Instagram, LinkedIn, TikTok, email, newsletters, and SMS.

• Work in partnership with creative, writing, design, and video teams to produce high-quality, brand-aligned, conversion-focused content.

• Align marketing efforts with launch timelines and revenue objectives.

• Optimize campaigns and channels to achieve measurable pipeline and revenue results.

⛳️ Requirements

• Experienced senior performance marketer with comprehensive ownership of paid acquisition, funnels, and revenue-generating systems.

• Practical experience in executing and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms.

• Strong analytical skills with a deep understanding of CPL, CTR, CVR, MQL quality, and attribution methodologies.

• Demonstrated success in building and optimizing high-converting funnels and rapidly iterating based on data insights.

• Experience collaborating closely with sales teams to refine messaging and enhance conversion rates.

• Player-coach mentality, capable of developing systems while personally executing tasks at a high level.

• High-judgment operator who acts swiftly, tests boldly, and scales successful strategies.

• Passionate about transforming attention into MQLs, and MQLs into revenue.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Flexible work environment and remote work options.

• Health and wellness benefits, including medical, dental, and vision coverage.

• Engaging company culture with team-building activities and events.