Performance Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of and expand paid media initiatives across Amazon, Walmart, Meta, TikTok, Google, Reddit, Instacart, Faire, and various other marketplace and retail media channels.

• Oversee and enhance Amazon PPC campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.

• Manage Walmart Connect campaigns and boost performance on Walmart.com.

• Initiate, manage, and optimize campaigns on Meta for Facebook and Instagram.

• Launch, test, and refine campaigns for TikTok Shop and TikTok Ads.

• Supervise Google Ads campaigns across Search, Shopping, YouTube, and Performance Max.

• Handle Reddit advertising campaigns and pinpoint community targeting opportunities.

• Provide support for Instacart Ads and other retail media projects.

• Foster growth and visibility on Faire and other marketplace platforms.

• Enhance TACOS, ROAS, contribution margin, and overall campaign profitability.

• Perform keyword research, bid optimization, audience targeting, and restructure campaigns as needed.

• Test creatives, audiences, landing pages, and promotional tactics.

• Identify opportunities for scaling while adhering to efficiency benchmarks.

• Monitor inventory levels and modify advertising expenditures accordingly.

• Analyze customer acquisition costs, repeat purchase tendencies, and lifetime value.

• Create and maintain weekly performance dashboards.

• Report on channel performance, trends, and growth prospects with actionable insights.

• Examine competitive activities and marketplace trends.

• Collaborate with leadership, operations, and creative teams.

• Coordinate product launches and marketing campaigns.

• Enhance product listings and improve conversion rates.

• Support opportunities for marketplace expansion.

⛳️ Requirements

• A minimum of 3 years managing performance marketing for e-commerce or CPG brands.

• Extensive hands-on experience with Amazon PPC across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.

• Proven experience managing Walmart Connect campaigns.

• Experience with Meta Ads management on Facebook and Instagram.

• Background in managing Google Ads and YouTube campaigns.

• Experience in scaling TikTok Shop or TikTok Ads.

• Strong analytical skills with proficiency in advanced Excel and Google Sheets.

• Ability to analyze performance data and make swift, confident decisions.

• Experience in managing advertising budgets profitably, with a solid understanding of contribution margin and efficiency targets.

• Strong sense of ownership and the ability to execute swiftly in a lean, entrepreneurial setting.

• Availability during US business hours.

• An updated resume is required.

• A short Loom video (1 to 2 minutes) is required; candidates must submit one to proceed.

🏝️ Benefits

• Paid Time Off in accordance with company policy.

• Observance of Holidays as per company guidelines.

• 100% remote work setup.

• Compensation in USD on a bi-monthly basis (every 15th and 30th).

• Opportunity to take full ownership of the paid media function for a growing CPG brand.

• Direct influence on revenue and profitability.