Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of channel strategy, execution, and optimization across Meta, TikTok, Google, and CTV, managing a monthly budget of $2 million to $5 million in alignment with CAC and efficiency objectives.

• Evaluate channel and campaign performance, extract insights, and transform them into clear strategic recommendations for budget distribution, bidding strategies, targeting, and channel mix.

• Collaborate with the Head of Growth to create and implement a testing and experimentation roadmap covering audiences, creative content, landing pages, and new channel opportunities.

• Navigate healthcare advertising regulations and platform limitations, partnering closely with Legal and Compliance to ensure campaigns are effective and adhere to compliance standards.

• Develop and sustain reporting that provides the team and leadership with a clear, reliable view of channel performance, trends, and potential opportunities.

• Keep abreast of platform updates, emerging channels, and industry best practices, while introducing innovative ideas to the team.

⛳️ Requirements

• 4 to 6 years of direct performance marketing experience, preferably at an agency collaborating with high-growth DTC or consumer health enterprises.

• In-depth, hands-on knowledge of managing and scaling paid campaigns across Meta, TikTok, and Google, with experience in CTV being a significant advantage.

• Proven track record of managing large paid media budgets (ideally exceeding $5 million monthly) and achieving efficiency metrics such as CAC, ROAS, or LTV:CAC.

• Strong analytical capabilities and comfort with data and reporting platforms to assess performance and inform decisions. Experience with attribution and incrementality is an asset.

• Background in advertising within healthcare, telehealth, or other regulated sectors, including experience navigating platform health policies and compliance assessments.

• Excellent communication skills with the ability to distill complex data into straightforward, actionable recommendations for cross-functional teams and leadership.

🏝️ Benefits

• Competitive salary package.

• Comprehensive medical, dental, vision, and life insurance coverage.

• Flexible paid time off, company-paid holidays, and parental leave.

• 401K plan, wellness incentives, and wifi allowances.

• A flexible, remote-first work environment.