Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the primary liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into clear and actionable insights for non-technical clients.

• Cultivate strong client relationships that facilitate retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment bookings.

• Oversee budgets, audience targeting, bid strategies, creative testing, and other campaign variables.

• Track performance daily and make adjustments based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and formulate strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to unveil opportunities for improved performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes using Zapier, and manage lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client results.

• Report to the Associate Director of Operations and remain accountable for client outcomes, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, with a strong emphasis on Meta advertising.

• Proven experience in managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated ability to steer campaigns toward defined performance goals while enhancing client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Expertise in lead-generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Experience in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Schedule.

• Performance Bonus.