Performance Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main point of contact.

• Facilitate bi-weekly calls with clients to discuss performance, strategies, priorities, and next actions.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into understandable and actionable recommendations for non-technical clients.

• Cultivate strong client relationships that enhance retention, renewals, and referrals.

• Anticipate and resolve account issues proactively to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and other campaign variables.

• Conduct daily performance monitoring and make adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to ad copy and campaign messaging efforts.

• Set up and troubleshoot tracking mechanisms, including Meta pixels and conversion events.

• Configure integrations with Calendly, automate processes via Zapier, and establish lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could negatively impact client outcomes.

• Report to the Associate Director of Operations while being accountable for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Demonstrated experience in managing multiple client accounts and leading client-facing discussions simultaneously.

• Proven capability to steer campaigns towards specified performance objectives while supporting client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home arrangements.

• A Flexible Schedule.

• Performance Bonus opportunities.