Performance Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours in advance of scheduled calls.

• Convert campaign data into clear and actionable recommendations for clients without technical backgrounds.

• Cultivate client relationships that foster retention, renewals, and referrals.

• Proactively address account issues to promote stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Monitor daily performance and modify campaigns based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and create strategies for improvement.

• Experiment with audiences, messaging, and creative content.

• Contribute to ad copy and overall campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Oversee tracking and lead flow to mitigate issues impacting client results.

• Report to the Associate Director of Operations and remain accountable for client outcomes, relationships, and retention.

⛳️ Requirements

• 4+ years of hands-on experience in paid media, with a significant emphasis on Meta advertising.

• Proven experience in managing multiple client accounts concurrently and leading client-facing discussions.

• Demonstrated ability to steer campaigns towards specified performance targets while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Involvement in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home options.

• Flexible Scheduling.

• Performance Bonus.