Performance Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a client account portfolio and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Foster strong relationships with clients to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and promote growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign parameters.

• Track performance on a daily basis and adjust strategies based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and create strategies to enhance results.

• Test different audiences, messaging, and creative approaches to discover opportunities for improved performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert problems that could impact client outcomes.

• Report to the Associate Director of Operations and maintain accountability for client outcomes, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of direct experience in paid media, particularly with Meta advertising.

• Proven experience managing multiple client accounts while leading client-facing discussions.

• Demonstrated ability to steer campaigns towards specific performance objectives while enhancing client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Familiarity with lead-generation and appointment-setting campaigns.

• Preferred: Experience with video sales letter marketing.

• Preferred: Understanding of high-ticket or considered-purchase sales funnels.

• Preferred: Knowledge in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• A Flexible Schedule.

• Performance Bonus.