Performance Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients with non-technical backgrounds.

• Establish and maintain strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns that focus on lead generation and appointment booking.

• Oversee budgets, audience targeting, bid strategies, creative testing, and other campaign elements.

• Track performance daily and adjust strategies based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies to enhance their results.

• Experiment with audiences, messaging, and creative assets to discover opportunities for improved performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to prevent issues that could impact client outcomes.

• Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of practical paid media experience, particularly in Meta advertising.

• Experience in managing multiple client accounts simultaneously and leading discussions with clients.

• Proven track record of managing campaigns to meet defined performance objectives while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Strong communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience with video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home options.

• Flexible Schedule available.

• Performance Bonus incentives.