Performance Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to promote stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Monitor daily performance and make adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and create strategies to enhance results.

• Experiment with audiences, messaging, and creative to uncover opportunities for improved performance.

• Contribute to ad copy and campaign messaging efforts.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avoid issues impacting client results.

• Report to the Associate Director of Operations while being accountable for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, with a strong emphasis on Meta advertising.

• Proven ability to manage multiple client accounts while leading client-facing discussions.

• Demonstrated capability to drive campaigns toward specific performance targets while ensuring client retention.

• Experience with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving skills.

• Background in financial services marketing is preferred.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Direct-response advertising experience is preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Option to work from home.

• Flexible scheduling.

• Performance-based bonus.