Performance Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take full ownership of paid media initiatives across platforms including LinkedIn, Google, Meta, Reddit, TV, radio, and others.

• Develop strategies, set up campaigns, determine targeting, manage budgets, oversee bidding, and optimize performance.

• Lead the testing program by managing budgets, formulating hypotheses, establishing verdict dates, documenting decisions, and facilitating rapid scaling or discontinuation.

• Create innovative concepts, write ad copy, draft creative briefs, request landing pages, and refine content based on performance insights.

• Provide weekly reports on expenditures, leads, SQLs, pipeline activity, and cost per SQL segmented by channel and test.

• Execute account-based campaigns targeting specific named accounts in collaboration with the sales team.

• Implement pre-event targeting and post-event retargeting strategies for conference-related campaigns.

• Enhance landing pages and forms in partnership with web and content teams.

• Report directly to the Head of Marketing and work alongside Growth Marketing, sales, product marketing, content, and design teams.

⛳️ Requirements

• A minimum of 4 years of experience managing paid campaigns in a B2B context, with practical platform experience across at least three of the following: LinkedIn, Google, Meta, and Reddit.

• Proven track record of managing monthly paid budgets ranging from $20K to $100K, with demonstrable results.

• In-depth understanding of campaign structure, audience targeting, bidding strategies, conversion tracking, and platform configurations.

• Capability to transform a concept from a simple sentence into a live advertisement, encompassing angle, copy, creative brief, landing page requests, and test design.

• Proficiency with HubSpot or a similar CRM, as well as spreadsheets and attribution data.

• Experience in sizing test budgets, halting unsuccessful tests promptly, and independently scaling successful ones.

• Daily utilization of AI tools for creative development and analytical purposes is essential.

• Precision is critical; all reported figures must be verifiable and reproducible.

• Excellent writing skills and the ability to collaborate effectively in a remote environment.

• A strong sense of ownership, high autonomy, a fast-paced work ethic, and meticulous attention to quality are required.

• Preferred: experience in offline media including TV, radio, out-of-home, or podcast advertising and measurement.

• Preferred: background in account-based marketing.

• Preferred: marketing experience focused on compliance, risk, or fintech clients.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work opportunities.

• Professional development and training programs.

• Comprehensive health and wellness benefits.

• Collaborative and innovative work environment.