Performance Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a client account portfolio as the main strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships that promote retention, renewals, and referrals.

• Recognize and tackle account risks and opportunities.

• Develop, launch, and enhance Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, target audiences, bid strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and propose enhancements.

• Create testing strategies across audiences, offers, messaging, creative, and campaign elements.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Derive creative and messaging hypotheses from performance analytics.

• Collaborate with video editors and offer creative guidance.

• Employ AI tools for research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and take responsibility for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of practical paid media experience, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts simultaneously and leading strategic discussions with clients.

• Demonstrated ability to steer campaigns towards established performance goals while aiding client retention.

• Excellent direct-response copywriting skills, including crafting ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Strong communication, organizational, analytical, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agency roles.

• Preferred: Expertise in direct-response advertising.

• Candidates within the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation range candidates should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible work schedule.

• Performance-based bonuses.