Performance Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the key strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and future actions.

• Generate and distribute bi-weekly performance reports at least 24 hours in advance of scheduled meetings.

• Convert performance data into actionable recommendations and strategic decisions.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Recognize and mitigate account risks and capitalize on opportunities.

• Design, launch, and optimize Meta campaigns centered on lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and identify strategies for performance enhancement.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign factors.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to create hypotheses regarding creative and messaging effectiveness.

• Collaborate with video editors while providing creative direction.

• Utilize AI tools to expedite research and copy creation.

• Establish and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations and take ownership of client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, particularly with Meta advertising.

• Proven experience managing multiple client accounts while leading strategic discussions with clients.

• Demonstrated ability to steer campaigns towards established performance targets while enhancing client retention.

• Exceptional skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Proficient in conversion tracking, pixels, and fundamental marketing automation.

• Strong skills in communication, organization, analysis, and problem-solving.

• Preferred: Experience in financial services marketing.

• Preferred: Knowledge of lead-generation and appointment-setting campaigns.

• Preferred: Familiarity with video sales letter marketing.

• Preferred: Background in high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Expertise in direct-response advertising.

• Candidates within the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-driven funnels, with demonstrable performance improvements.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance-based Bonus.