Performance Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours before scheduled meetings.

• Convert performance data into actionable recommendations and strategic choices.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while uncovering opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and identify avenues for performance enhancement.

• Formulate structured testing strategies across various audiences, offers, messaging, creative elements, and campaign parameters.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and message variations for testing purposes.

• Leverage performance data to create hypotheses for creative and messaging strategies.

• Collaborate with video editors, offering creative guidance.

• Utilize AI tools to expedite research and copy creation.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate tasks with Zapier, and establish lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Analyze media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, ensuring accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of direct experience in paid media, including significant responsibilities in Meta advertising.

• Proven track record of managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated ability to steer campaigns towards specific performance objectives while ensuring client retention.

• Exceptional skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Proficient in conversion tracking, pixels, and fundamental marketing automation.

• Strong communication, organization, analytical abilities, and problem-solving skills.

• Preference for experience in financial services marketing.

• Background in lead-generation and appointment-setting campaigns is advantageous.

• Preference for experience in video sales letter marketing.

• Advantageous to have experience with high-ticket or considered-purchase funnels.

• Experience in a performance marketing agency is preferred.

• Preference for direct-response advertising experience.

• Candidates aiming for the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should illustrate measurable improvements in campaign performance, lead quality, conversion rates, and scheduled appointments stemming from their creative contributions.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising for candidates targeting the upper compensation range.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance-Based Bonus.