Performance Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the paid acquisition strategy and implementation across various paid channels, starting with SEM and paid social.

• Explore opportunities in CTV, paid sponsorships, and other new channels driven by data insights.

• Oversee the allocation, pacing, and reallocation of the paid media budget.

• Manage campaigns from start to finish: strategy development, build, launch, optimization, analysis, and reporting.

• Enhance keywords, ad copy, campaign structure, and bidding strategies.

• Implement testing protocols for ad copy, creative formats, audiences, targeting, and landing pages.

• Collaborate with product and design teams to boost landing page and funnel conversion rates.

• Monitor performance against CAC, LTV:CAC, CPA, and ROAS objectives.

• Link paid expenditure to registrations, trial initiations, and new customer revenue generation.

• Analyze audience and placement data to uncover opportunities and eliminate ineffective segments.

• Provide weekly reports on paid performance and testing outcomes.

• Work with data teams to guarantee reliable attribution, tracking, and conversion measurements.

• Assess and manage agencies, vendors, and tools effectively.

• Adapt the acquisition roadmap based on performance metrics, seasonality, competitive landscape, and audience insights.

• Collaborate directly with the Head of Growth and engage with data, product, lifecycle, and creative partners.

⛳️ Requirements

• A minimum of 6 years of experience in performance marketing or paid acquisition, particularly within a consumer/B2C context.

• Practical knowledge of Google Ads and paid social platforms; experience with Meta is essential.

• Familiarity with platforms such as Reddit, LinkedIn, YouTube, or TikTok is advantageous.

• Proven experience managing a paid budget of at least $1M annually while achieving efficiency targets.

• Strong analytical capabilities, including extracting data from BI or warehouse systems and generating reports.

• A solid understanding of attribution, incrementality, and the limitations of measurement.

• Experience with subscription or freemium business models.

• Proven instincts in Conversion Rate Optimization (CRO) and experience collaborating on landing page and funnel testing.

• Ability to communicate performance and trade-offs clearly to leadership in writing.

• Comfortable working within a small, fast-paced team and prioritizing tasks effectively.

• Authorized to work in the United States without the need for sponsorship.

🏝️ Benefits

• Equity

• Performance-Based Bonus

• Reasonable accommodations throughout the recruitment process

• Inclusive and diverse workplace culture