Performance Marketing Lead – 100% Remote

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take full responsibility for all paid advertising platforms, mainly focusing on Meta and Google, with a substantial monthly ad budget in the high five-figure range.

• Optimize, test, and monitor ad performance.

• Independently create image creatives utilizing AI, eliminating the need to wait for a design team.

• Draft video creative briefs, collaborate with videographers and editors, and participate in shoot days as necessary.

• Establish and test new funnels and landing pages.

• Compose copy for funnels, advertisements, and email marketing campaigns.

• Work across both B2B and B2C sectors, including CRM and calendar workflow integration.

• Engage in weekly discussions regarding performance with the Managing Director and Head of Sales.

• Oversee tracking and expand it to include new funnels and offline conversions.

⛳️ Requirements

• Must have previously founded an agency or successfully scaled an external B2B agency or software company to a minimum of €1M+ in annual revenue (excluding e-commerce).

• A minimum of 2 years of marketing experience, preferably in recruiting, staffing, or executive search.

• Demonstrated experience with both Meta and Google for lead generation aimed at B2B decision-makers.

• Proficiency in Meta Ads and Google Ads, with a proven track record of managing high five- to six-figure monthly budgets.

• A versatile skill set including AI image creation, no-code tools, basic Google Tag Manager knowledge, and tracking capabilities.

• Highly skilled in utilizing GPT, Claude, and similar tools—this is a mandatory requirement.

• A thorough understanding of sales professionals and B2B decision-makers/managing directors, including their thought processes and behaviors, or the ability to quickly grasp new target audiences.

• Capable of managing pressure and responsibilities while maintaining a rational and data-driven approach, even in high-stress situations demanding quick solutions.

🏝️ Benefits

• Competitive salary alongside a KPI-based bonus structure with uncapped earning potential.

• Access to high five-figure budgets that can escalate to six figures when performance is robust.

• Maximum autonomy and flexibility to define the role from the outset.

• Remote-first work environment—operate from wherever you are most effective.

• Regular team retreats for collaboration and bonding.

• Close cooperation with the Managing Director and founder, with direct reporting to the founder.

• Join an A-player team at one of the fastest-growing HR tech startups in the DACH region.