Performance Marketing Director

This is a fully remote position, open to applicants in Germany, +2 more countries.

📋 Description

• Take charge of the strategy and implementation across digital performance and online channels to create and nurture a marketing-sourced pipeline within enterprise and mid-market segments.

• Guide, mentor, and cultivate a high-performing performance marketing team.

• Manage the Enfuce website as a demand-driving engine, focusing on user experience, conversion rate optimization, SEO, content performance, and analytics.

• Develop Enfuce’s strategy for the evolving agentic buyer journey and enhance digital presence for both human buyers and AI-driven discovery.

• Direct the visibility, citation, and authority strategy across LLMs, AI search, traditional search, high-intent communities, and category review platforms.

• Oversee the paid media strategy across search, social, retargeting, programmatic, syndication, and ABM.

• Coordinate with agency partners in paid search, GEO, SEO, and LinkedIn.

• Manage database-driven marketing initiatives utilizing segmentation, lead nurturing, intent data, and marketing automation.

• Collaborate with Marketing Operations on funnel performance, pipeline contribution, and marketing ROI.

• Propel experimentation across both paid and owned channels, exploring new formats, technologies, AI tools, and innovative approaches.

⛳️ Requirements

• 10+ years of experience in B2B marketing.

• A minimum of 5+ years leading performance marketing or demand generation teams.

• Background in SaaS, fintech, or other intricate enterprise sales environments.

• Proven track record in owning and achieving marketing-sourced pipeline targets across enterprise and mid-market segments.

• In-depth understanding of performance marketing within lengthy, complex enterprise sales cycles.

• Extensive experience in managing and optimizing websites, focusing on SEO, UX, CRO, analytics, and content performance.

• Demonstrated success in scaling paid media across search, social, ABM, and programmatic channels with clear commercial ROI.

• Experience in executing database marketing programs using segmentation, lead nurturing, intent-driven campaigns, and marketing automation.

• Experience in formulating AI-ready demand generation strategies and utilizing AI tools.

• Knowledge of buyer research behavior through LLMs, AI search, and agentic buying journeys.

• Strong commercial acumen and confidence in managing significant marketing investments.

• Proven ability to build, mentor, and develop high-performing marketing teams.

• Experience in a high-growth or rapidly changing business environment.

• Fintech or payments experience is advantageous.

• Nice to have: experience in fintech, payments, or financial services; expertise in LLM and generative search optimization; experience managing substantial paid media budgets and external agencies; familiarity with complex B2B technology marketing.

🏝️ Benefits

• High level of autonomy & ownership.

• Unlimited potential for growth.

• Flexible, remote work options.

• Comprehensive benefits package.

• Competitive salary with regular reassessments.

• Employee stock option program.

• Flexible paid time off.

• Up to 5 weeks of annual vacation days.

• Paid family leave, in accordance with country regulations.

• Options for hybrid or remote work.

• Team activity budget for three quarters each year.

• Company-wide event in the fourth quarter.

• Depending on location: healthcare, pension, phone support, lunch, wellness, and insurance benefits.