Performance Marketing Copywriter – Direct Mail, Digital

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Craft compelling direct response copy for direct mail initiatives, which includes letters, postcards, self-mailers, statement inserts, acquisition kits, and customer communications.

• Produce digital content for email marketing, landing pages, websites, display ads, paid social media, online videos, and customer lifecycle communications.

• Convert creative briefs, audience insights, business goals, and compliance needs into engaging customer-facing messages.

• Develop messaging frameworks, campaign ideas, headlines, offers, calls-to-action, and content variations.

• Ensure consistency of messaging across all customer interactions and channels.

• Collaborate with Creative Directors, Designers, Strategists, Analytics teams, Account teams, and Production specialists.

• Engage in campaign planning, brainstorming sessions, and concept development activities.

• Leverage audience insights, testing outcomes, and campaign performance metrics to enhance messaging.

• Present creative concepts and messaging strategies to stakeholders and clients.

• Implement direct response principles to optimize response rates, conversions, engagement, and customer value.

• Create variants for A/B testing, personalization, segmentation, and campaign enhancement.

• Analyze creative performance metrics and insights into customer behavior.

• Interpret campaign test outcomes and differentiate variables such as creative, messaging, offers, formats, and audience segments.

• Support integrated customer journeys that encompass direct mail, email, web, and digital platforms.

• Utilize AI-driven platforms for research, ideation, copy development, refinement, personalization, and optimization.

• Develop prompts and workflows while exercising strategic judgment and maintaining human oversight.

• Assess emerging AI technologies and enhance creative development processes.

• Ensure that AI-assisted content adheres to legal, compliance, privacy, and intellectual property standards.

• Generate content within regulatory frameworks applicable to financial services, banking, lending, insurance, and other regulated sectors.

• Verify that disclosures, legal language, offers, and customer communications are accurate and comply with regulations.

• Partner with compliance, legal, and client stakeholders during review processes.

• Oversee content versions, disclosures, legal feedback, and revision cycles in regulated industries.

• Stay informed about industry trends, customer behaviors, regulatory changes, and competitive marketing practices.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related discipline.

• 3 to 5 years of professional copywriting experience with a proven track record in managing direct response campaigns.

• Extensive direct response copywriting experience across both direct mail and digital marketing channels.

• A robust portfolio demonstrating complete direct response campaigns, including letters, offers, calls to action, and testing variations.

• Outstanding writing, editing, proofreading, and storytelling abilities.

• Strong grasp of customer acquisition, retention, and lifecycle marketing principles.

• Experience working collaboratively within cross-functional creative and marketing teams.

• Proven proficiency in utilizing AI-powered tools to enhance content development speed, creative quality, workflow efficiency, and campaign outcomes.

• Capability to juggle multiple projects while adhering to deadlines in a dynamic environment.

• Preferred: experience in supporting insurance, banking, lending, fintech, wealth management, healthcare, or other regulated sectors.

• Preferred: experience in writing for direct response marketing initiatives.

• Preferred: experience in developing content for email marketing, websites, landing pages, paid media, and direct mail.

• Preferred: proficiency in Microsoft Copilot, ChatGPT, Adobe Firefly, Gemini, or similar tools.

• Preferred: experience in applying AI for content testing, personalization, optimization, and campaign development.

• Preferred: understanding of AI governance, prompt engineering, intellectual property issues, and responsible AI practices.

• Preferred: familiarity with customer journey mapping and performance marketing methodologies.

🏝️ Benefits

• Bonus

• Comprehensive benefits package; further details available at https://www.exlservice.com/us-careers-and-benefits.

• Potential compensation exceeding the posted range for higher-cost areas such as California, New York, and New Jersey.