Performance Marketer – Paid Ads, Creative

This is a fully remote position, open to applicants in United States, +6 more locations.

📋 Description

• Take charge of paid acquisition from start to finish across platforms such as LinkedIn, Meta, Google, Reddit, ChatGPT, X, and other established channels.

• Develop copy, static visuals, videos, and landing pages.

• Implement a testing rhythm: formulate hypotheses, execute tests, evaluate outcomes, and discontinue ineffective campaigns.

• Manage the budget and performance objectives, prioritizing pipeline and qualified meetings over impressions.

• Collaborate with founders, customer engineers, and clients to refine Soda's market messaging.

• Report directly to a co-founder and establish the paid function from the ground up.

⛳️ Requirements

• You have experience managing enterprise B2B paid marketing in a startup or growth-stage technical company, such as those focused on data, infrastructure, developer tools, security, or observability.

• You are obsessed with experimentation: demonstrating a robust testing rhythm and the capability to articulate tests, hypotheses, results, and what was discontinued.

• You create the content: personally designing ads, including copy, static images, videos, and landing pages.

• You are AI-first: utilizing cutting-edge models to generate and refine creative assets at scale.

• You have had budget authority and successfully met financial targets.

• Your technical knowledge encompasses landing pages, tracking, conversion APIs, UTMs, and CRM systems.

• You possess data fluency adequate to market effectively to data engineers and Chief Data Officers.

• You have strong written English skills.

• Experience in data quality, data management, or data observability is preferred.

• Familiarity with building attribution models is preferred.

• A background as a founder or first marketer is preferred.

• Experience as the initial paid hire and developing the function from the ground up is preferred.

🏝️ Benefits

• Equity

• Fully remote (US or EU-based)

• Access to all necessary tokens across all frontier models

• Real budget, genuine ownership, and no micromanagement

• Local equivalent of paid time off, retirement, and medical coverage

• Flexible working hours

• Consistent pay regardless of location: one salary band for the US and Europe, without geographic discounting

• Budget available for testing, with no intermediary between you and launching an ad