Performance Marketer

This is a fully remote position, open to applicants in South Africa, +3 more countries.

📋 Description

• Oversee, enhance, and expand paid social campaigns to consistently generate sufficient qualified leads to fill client open days.

• Maintain CPL (Cost Per Lead) within established target parameters while ensuring lead quality is upheld.

• Track and enhance lead-to-booking ratios through continual funnel analysis and optimization efforts.

• Conduct regular competitor and market analysis to assist clients in staying competitive within their local markets.

• Collaborate with content creators to develop, brief, and test innovative creative concepts.

• Continuously refine and A/B test landing pages to boost conversion rates.

• Evaluate campaign performance and pinpoint opportunities to enhance acquisition efficiency and overall outcomes.

• Generate comprehensive monthly reports that highlight performance, significant optimizations, tests, and strategic revisions.

• Utilize AnyTrack and server-side tracking to ensure precise campaign data and attribution.

• Proactively identify performance challenges and implement solutions without awaiting direction.

⛳️ Requirements

• High levels of professional ownership, effective communication, and accountability, with the capacity to learn from errors and adapt swiftly.

• Demonstrated experience in developing paid advertising creative strategies and guiding content creators to produce high-impact assets.

• Prior experience in an agency setting and the ability to thrive in a small, collaborative team environment.

• Strong technical expertise in paid media platforms, campaign optimization, and performance marketing principles.

• A proven history of achieving specific lead generation, CPL, conversion, or booking objectives.

• Excellent analytical skills with the capability to transform campaign and funnel data into actionable insights.

• Availability to work standard UK business hours.

• Broader digital marketing knowledge and the flexibility to support a small, agile team across various marketing functions when necessary.

• Experience using GoHighLevel is essential.

• Familiarity with Basecamp or similar project management platforms.

• Proficient in utilizing AI tools effectively and creating automations that enhance marketing performance or operational efficiency.

• Comfortable working with tracking and attribution tools like AnyTrack, including an understanding of server-side tracking.

🏝️ Benefits

• Fully Remote: Work from anywhere with international teams.

• Career Growth: Join companies in SaaS, MarTech, and B2B services.

• Peer Community: Connect with high-performing sales professionals in our network.

• Ongoing Support: Receive guidance from Huzzle before and after placement.