Performance Marketer

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Develop, oversee, and enhance paid acquisition campaigns across platforms such as Meta, TikTok, Google/YouTube, Target Roundel, and Amazon Ads.

• Conduct organized creative testing involving hooks, static versus dynamic formats, landing pages, and value propositions.

• Create and monitor geo-targeted campaigns focused on key retail locations to boost foot traffic and increase sales velocity.

• Oversee daily budget pacing, ROAS thresholds, blended MER, and first-order CAC utilizing real-time tracking spreadsheets.

• Deliver weekly data insights to the Senior Graphic Designer and Content & Community Manager regarding creative fatigue, successful visual elements, and asset requests.

• Employ AI analysis tools and custom scripts to assess attribution models, track advertising trends, and expedite weekly reporting.

⛳️ Requirements

• 3–5+ years of direct experience in deploying and managing paid media budgets for consumer or e-commerce brands on Meta, TikTok, and Google.

• Proven capability to manage structured creative testing frameworks and scale successful ad creatives without compromising efficiency.

• Strong familiarity with CAC/LTV calculations, blended MER modeling, and third-party attribution platforms (Triple Whale, Northbeam, or GA4).

• Independent problem-solver who proactively monitors campaign efficiency and makes quick optimization decisions.

• Proficient in English communication.

• Full schedule alignment with US Eastern hours.

• Familiarity with marketplace advertising (Amazon Ads) or retail media networks (Target Roundel) is a plus.

• Experience in the beauty, personal care, or CPG sectors, particularly with replenishable products, is advantageous.

• Experience executing geo-targeted campaigns to enhance retail foot traffic is a plus.

• Comfort with writing scripts or utilizing AI tools to automate reporting and analysis is a plus.

🏝️ Benefits

• Fully remote work.

• Complete ownership of the paid acquisition strategy across DTC, marketplaces, and national retail.

• Collaborate closely with a small in-house growth team.

• Direct influence on business outcomes and brand development.