Performance Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and uphold the creative testing roadmap for Meta.

• Conduct research on customers, competitors, market trends, and successful ad formats.

• Create innovative concepts, angles, hooks, scripts, headlines, and primary copy.

• Produce clear briefs that can be executed by editors.

• Analyze creative performance with media buyers to understand the reasons behind ad success or failure.

• Rapidly iterate on successful concepts before performance diminishes.

• Establish repeatable systems for generating and learning from creative at scale.

• Ensure a consistent flow of new concepts and tests.

• Leverage AI in research, ideation, scripting, and production.

• Collaborate effectively with editors, media buyers, and leadership.

• Submit initial briefs within 30 days, introduce a brand-new concept with budget allocation by day 60, and enhance creative spend contribution by day 90.

⛳️ Requirements

• Have created ads that garnered $100K+ in spending within a single month and can provide proof.

• Possess an understanding of direct-response psychology.

• Translate customer pain points into engaging creative content.

• Recognize various levels of awareness and adjust writing accordingly.

• Differentiate between strong concepts and refined but ineffective ads.

• Utilize performance data to inform creative decisions.

• Employ AI for research, ideation, and production while avoiding subpar outputs.

• Communicate effectively with editors, media buyers, and leadership.

• Act swiftly, take initiative, and work independently without constant oversight.

• Possess experienced/senior-level qualifications for the listed base compensation.

🏝️ Benefits

• Opportunity for equity for top achievers.

• Additionally, receive a percentage of ad spend on your successful creatives.

• Option for remote work.