This is a fully remote position, open to applicants in Canada.

• Analyze customers, offers, competitors, performance metrics, and successful advertisements.

• Transform insights into angles, hooks, scripts, concepts, and concise briefs.

• Develop and uphold the creative testing roadmap for Meta.

• Investigate customers, competitors, market dynamics, and effective ad formats.

• Create concepts, angles, hooks, scripts, headlines, and primary copy.

• Generate clear briefs for editors.

• Evaluate creative performance in collaboration with media buyers to determine the success or failure of ads.

• Rapidly iterate on successful concepts before performance starts to wane.

• Establish repeatable systems for producing and learning from creative output at scale.

• Keep a robust pipeline of innovative concepts and tests.

• Take responsibility for new concepts launched, viability of concepts, speed from insight to launch, and the spend managed by creatives.

• Achieve 90-day ramp milestones, including research, live briefs, new concepts, and a continuous learning cycle.

• Proven experience in creating advertisements that have achieved over $100K in spending within a single month, with measurable success.

• Strong understanding of direct-response psychology.

• Capability to translate customer pain points into engaging creative work.

• Knowledge of awareness levels and the ability to adapt copy accordingly.

• Skill in distinguishing strong concepts from refined yet ineffective ads.

• Proficient in using performance data to inform creative decisions.

• AI-focused approach to research, ideation, and production, avoiding low-quality AI outputs.

• Effective communication with editors, media buyers, and leadership.

• Ability to act swiftly, take initiative, and work independently without constant supervision.

• A percentage of ad spend on successful creatives.

• Potential equity opportunities for high performers.

• Flexibility to work remotely.

Performance Creative Strategist

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