Patient Marketing Manager – Epilepsy

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the development and implementation of the patient marketing strategy for relutrigine within Praxis’s epilepsy portfolio.

• Define how patients and caregivers are perceived, engaged, educated, and supported throughout their treatment journey.

• Convert patient insights into unique, actionable strategies and experiences from market development to launch and beyond.

• Create prioritized marketing plans that include recommendations for target audiences, programs, and resources.

• Oversee patient marketing launch initiatives, which encompass patient-focused campaigns, content, channels, and experiences.

• Set milestones, manage interdependencies, mitigate risks, and ensure readiness for launch.

• Gain insights into patient and caregiver behaviors, obstacles, motivations, and unmet needs through research, analytics, field insights, and collaboration across functions.

• Direct integrated experiences across disease education, branded communications, digital platforms, patient support, and new opportunities.

• Establish success metrics, evaluate performance, share insights, and suggest investments or optimizations for programs.

• Lead cross-functional projects involving Patient Advocacy, Medical, Market Access, Sales, Analytics, Legal/Regulatory/Compliance, and external collaborators.

• Offer guidance to project teams and disseminate best practices.

• Supervise the performance of agencies and external partners, including budgets, timelines, and review processes.

• Anticipate spending, evaluate resource requirements, identify issues early, and drive solutions to completion.

⛳️ Requirements

• Proven track record of independently leading patient or consumer marketing strategies in biopharma, healthcare, or similarly regulated sectors.

• Experience in launching initiatives with responsibility for key marketing workstreams is highly valued.

• Profound understanding of the patient journey with a capability to translate patient insights into strategies, experiences, and execution.

• Strong strategic judgment and prioritization abilities, with a readiness to drive initiatives personally.

• Experience in leading integrated marketing campaigns across various channels from planning to execution and optimization.

• Solid grasp of digital engagement and the evolving behaviors of consumers.

• Proficiency in utilizing research, analytics, and performance data for informed decision-making, investment prioritization, testing assumptions, and enhancing outcomes.

• Demonstrated success in managing complex cross-functional projects in a dynamic environment.

• Capability to align stakeholders, navigate conflicting priorities, and guide project teams effectively.

• Experience managing relationships with agencies, overseeing budgets, and ensuring delivery against set milestones.

• Exceptional communication skills, with an ability to simplify complex concepts into clear and actionable items.

• Confidence in presenting recommendations, performance metrics, and trade-offs to senior stakeholders.

• Comfort in operating amidst ambiguity and making decisions based on incomplete information and minimal guidance.

• High level of ownership and commitment to quality standards.

• Experience in CNS, specialty medicine, rare diseases, or other categories with significant unmet needs is advantageous.

🏝️ Benefits

• 99% of the premium covered for medical, dental, and vision plans.

• Company-funded life insurance, AD&D, disability benefits, and optional plans.

• Dollar-for-dollar matching up to 6% on eligible 401(k) contributions.

• Long-term stock incentives.

• Employee Stock Purchase Plan (ESPP).

• Discretionary quarterly bonuses.

• Highly flexible wellness benefits.

• Generous paid time off (PTO).

• Paid holidays.

• Company-wide shutdowns.