Patient Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and refine Daymark's strategy for patient acquisition and engagement.

• Create and implement multichannel marketing campaigns utilizing print materials, email, SMS, direct mail, out-of-home advertising, and digital platforms.

• Craft content for patient and provider communications, including emails, brochures, landing pages, scripts, and other materials.

• Collaborate with the enrollment team to create materials, messaging, and campaigns aimed at converting potential patients.

• Manage the patient marketing calendar, overseeing the scheduling, building, and deployment of campaigns.

• Utilize marketing automation platforms and CRM systems to facilitate targeted and personalized communications.

• Conduct A/B testing and optimize campaigns to enhance enrollment and engagement rates.

• Track and evaluate campaign performance to guide future marketing strategies.

• Leverage data-driven insights to customize messaging throughout the prospective patient journey.

• Ensure that patient and enrollment communications comply with HIPAA, TCPA, and other consent regulations.

• Develop repeatable processes and campaigns that effectively contribute to new patient enrollment.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

• 4-7 years of progressive experience in marketing, particularly in B2C or direct-to-consumer settings.

• A portfolio of writing samples demonstrating the ability to produce content independently and in alignment with branding.

• Practical experience in creating and executing lifecycle campaigns within a marketing automation platform, including segmentation, personalization, and A/B testing.

• Proven experience in managing multichannel campaigns across email, SMS, direct mail, and print, with a strong focus on conversion or acquisition metrics.

• Proficiency in working with CRM systems; experience with Salesforce is preferred.

• Familiarity with HIPAA, TCPA, and CAN-SPAM compliance, or a willingness to quickly learn and collaborate with compliance teams.

• Excellent project management abilities and experience in overseeing multiple workstreams while adhering to deadlines.

• Experience with AI tools, including LLMs and content generation and analysis tools.

• Strong independent writing skills for content directed at patients and providers.

• Experience in developing and implementing campaigns across email, SMS, direct mail, print, digital, and ideally out-of-home channels.

• Proficiency with marketing automation platforms and CRMs; basic HTML knowledge is advantageous.

• Skills in A/B testing, performance analysis, and data-driven optimization.

• Ability to work autonomously in a dynamic, fast-paced, early-stage environment.

• Capability to collaborate effectively across marketing, enrollment, clinical, and operational teams.

• Alignment with Daymark's mission; experience in healthcare, patient marketing, or regulated industries is a plus.

• Patient-facing roles necessitate Basic Life Support (BLS) certification and compliance with Daymark's Employee Vaccination and Testing policy before the start date.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive team environment.