Patient Marketing Lead – Movement Disorders

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance the patient marketing strategy for ulixacaltamide, which includes segmentation, journey mapping, strategic priorities, messaging, channel strategy, and activation plans.

• Convert insights from patients and caregivers into strategic actions while identifying unmet needs, barriers, motivations, and pivotal moments in the patient journey.

• Spearhead the creation of patient-focused campaigns, materials, and experiences.

• Coordinate with commercial and cross-functional partners to ensure a cohesive patient experience.

• Manage external agency partners and cross-functional teams by setting briefs, priorities, timelines, deliverables, and quality standards.

• Establish success metrics and utilize research, campaign performance, and patient feedback to evaluate impact and suggest modifications.

• Oversee the development of the patient brand from inception, including launch readiness, annual brand planning, budget management, capabilities, processes, and partnerships.

• Collaborate with various departments such as Marketing, Patient Programming, Patient Services, Medical Affairs, Market Access, Sales, Commercial Operations, Legal, Regulatory, Compliance, and external agencies.

⛳️ Requirements

• A Bachelor’s degree is mandatory.

• Prior experience in biopharmaceutical or pharmaceutical marketing, particularly in patient marketing, patient engagement, or consumer-facing healthcare marketing.

• Proven success in establishing and executing patient marketing strategies based on patient insights and the patient journey.

• Experience in leading patient-facing communications, campaigns, educational materials, or engagement initiatives through review and approval processes in a regulated healthcare setting.

• Strong knowledge of patient segmentation, journey mapping, messaging, omnichannel campaign development, and marketing measurement.

• Capacity to influence and align senior stakeholders across Marketing, Medical Affairs, Patient Services, Market Access, Sales, Commercial Operations, Legal, Regulatory, and Compliance.

• Excellent agency leadership, budget management, and program management abilities.

• Ability to prioritize, manage multiple workstreams, and produce high-quality outcomes within tight timelines.

• Outstanding communication skills with the ability to simplify complex disease and treatment concepts into meaningful, patient-centered messages.

• A proactive, hands-on leadership style; adept at formulating new strategies and capabilities, navigating uncertainty, mentoring collaborators, and acting with urgency.

• High degree of ownership, strategic decision-making, organization, and accountability for outcomes.

• Experience in CNS, neurology, movement disorders, essential tremor, or another specialty disease area is highly preferred.

• Ability to fulfill the physical and mental requirements of the role, including regular use of computers/devices, clear communication, occasional movement, screen work, basic hand coordination, and sustained focus.

🏝️ Benefits

• 99% of the premium covered for medical, dental, and vision plans.

• Company-paid life insurance.

• AD&D benefits.

• Voluntary plans to customize coverage.

• Dollar-for-dollar 401(k) match up to 6% on eligible contributions.

• Long-term stock incentives.

• Employee Stock Purchase Plan (ESPP).

• Discretionary quarterly bonus.

• Flexible wellness benefits.

• Generous paid time off (PTO).

• Paid holidays.

• Company-wide shutdowns.