Partnerships Lead, UGC

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and enhance Valerie’s creator-driven growth engine across its ecommerce brand portfolio.

• Oversee the complete creator and affiliate lifecycle, from sourcing and outreach to partnerships, briefings, content delivery, approvals, attribution, and commercial performance.

• Collaborate with Creative, Paid Media, Analytics, Brand, and POD teams to pinpoint creators and content that yield measurable business outcomes.

• Establish a scalable pipeline of creators who reliably generate high-performing content and contribute to profitable revenue growth.

• Identify creators based on their potential to influence purchasing decisions.

• Execute sourcing, outreach, negotiations, onboarding, content reviews, and performance tracking.

• Experiment with creators, content formats, commercial models, and partnership frameworks.

• Negotiate commercial terms, commissions, licensing agreements, usage rights, and whitelisting arrangements.

• Manage numerous creators and campaigns concurrently.

• Transform creator and campaign data into actionable insights for Creative and Paid Media teams.

• Develop systems, templates, workflows, and playbooks to streamline creator partnerships for increased speed and scalability.

• Leverage AI and automation to enhance creator sourcing, outreach, briefing, analysis, and optimization.

• Engage in the hiring process, including role-specific assessments or practical exercises when applicable.

⛳️ Requirements

• 4–6+ years of experience in influencer marketing, UGC, creator partnerships, affiliate marketing, or performance creative.

• Proven track record in establishing and managing creator partnerships that resulted in measurable ecommerce or revenue achievements.

• Strong familiarity with TikTok, Instagram Reels, YouTube Shorts, UGC formats, and creator-driven content.

• Experience in sourcing, evaluating, outreach, negotiating, onboarding, and managing creators throughout the entire process.

• Solid understanding of performance-oriented creator content, including hooks, angles, CTAs, storytelling, pacing, and creative testing.

• Proficient in managing creator commercial agreements, commissions, affiliate structures, licensing, usage rights, and whitelisting.

• Experience with affiliate codes, links, UTMs, discount codes, and creator-level attribution.

• Strong grasp of ecommerce performance metrics such as CTR, CVR, CPA, ROAS, revenue contribution, and content performance.

• Ability to craft clear, performance-driven creator briefs and oversee the content review and approval process.

• Excellent organizational and project management skills, capable of juggling multiple creators, deliverables, and deadlines at once.

• Strong communication, negotiation, and relationship-building abilities.

• Previous agency experience is highly preferred.

• Experience with DTC or ecommerce brands is desirable.

• Familiarity with creator platforms like Upfluence, Modash, Grin, Aspire, HypeAuditor, or similar tools.

• Comfortable collaborating cross-functionally with Creative, Paid Media, Analytics, Brand, and POD teams.

• Experience with Spark Ads, whitelisting, paid amplification, and performance creative testing is a plus.

• Experience in international creator markets is advantageous.

• Experience managing Shopify affiliate programs or similar ecommerce affiliate frameworks is a plus.

• Familiarity with WooCommerce, affiliate platforms, creator attribution, and performance reporting systems is a plus.

• Experience in developing creator libraries, playbooks, benchmarks, and repeatable operating systems is a plus.

• Experience using AI or automation to enhance creator sourcing, outreach, briefing, reporting, or optimization is a plus.

• Experience in founder-led startups or high-growth ecommerce businesses is a plus.

🏝️ Benefits

• Competitive salary.

• Necessary tools to excel in your role.

• Opportunities for personal and professional growth as Valerie expands.

• Meaningful work with a tangible impact.

• High level of ownership from the outset.

• Collaboration with seasoned founders, operators, and specialists.

• An inclusive work environment.

• A valuable interview process with chances to meet colleagues and understand company operations.