Partner Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the global partner marketing strategy, campaign framework, and partner-focused branding initiatives to support the company's pipeline and revenue objectives.

• Create and manage scalable demand generation programs for partners in collaboration with field and growth marketing to enhance pipeline, visibility, and engagement.

• Establish quarterly joint marketing and enablement strategies, objectives, and success metrics with strategic global partners across the Americas, EMEA, and APJ regions.

• Collaborate with partners' marketing teams to design and launch podcasts, news and PR initiatives, digital marketing campaigns, webinars, co-created content, and shared event participation.

• Develop the campaign-in-a-box approach, including modular partner campaigns, co-branded materials, and messaging toolkits.

• Formulate joint value propositions, integration launch strategies, and co-marketing initiatives with technology partners, hyperscalers, and OEM alliances.

• Manage the global market development funds (MDF) strategy, evaluate results, report returns, and increase MDF and co-op allocations.

• Set global partner marketing targets and contribution goals, establish performance metrics, analyze results, and take responsibility for outcomes.

• Collaborate with product marketing, sales enablement, demand generation, field marketing, channel sales, and alliance leadership teams.

• Develop a comprehensive global partner marketing plan, prioritize partners, set a quarterly planning schedule, and create an initial campaign-in-a-box within the first 90 days.

• Monitor partner-sourced and partner-influenced pipeline, cost per opportunity, and return on program investments.

• Additional responsibilities as assigned.

⛳️ Requirements

• Extensive partner or channel marketing experience within high-tech companies, engaging with solution providers, distributors, MSSP/service partners, and technology alliances.

• In-depth knowledge of driving business and marketing efforts with and through the partner ecosystem, backed by a proven success record.

• 6-8 years of marketing experience across various regions, with a solid understanding of cultural and go-to-market disparities among the Americas, EMEA, and APJ.

• Comprehensive experience across marketing sectors—field, digital, content, and events—with a history of managing programs and budgets aligned to marketing and sales objectives as an individual contributor.

• Outstanding project management, organizational, and interpersonal abilities, along with excellent verbal, written, and presentation skills; a self-motivated individual capable of juggling multiple projects under tight deadlines across different time zones.

• Bachelor’s degree in marketing, business, communications, or a related field.

• Proficiency in English.

• Willingness to travel up to 25%, including international trips.

• AI-Forward Mindset: You leverage AI and emerging technologies as integral to your work, utilizing them to enhance efficiency, resolve challenges, and achieve superior results. You display curiosity, openness to innovative working methods, and a readiness to experiment, learn, and assist others in adopting effective tools and practices.

🏝️ Benefits

• 401(k) plan with Traditional and Roth options.

• Flexible Spending Accounts (Health & Dependent Care).

• Approximately 90% employer-covered medical insurance premiums.

• Health Reimbursement Account (HRA) to help offset your medical deductible.

• 100% employer-funded dental, vision, disability, and life insurance.

• Pet insurance and Calm app membership.

• Flexible Paid Time Off (PTO).

• Quarterly Wellness Weekends - three-day breaks scheduled into the calendar for the entire company.

• Remote work stipend for internet and mobile expenses.

• Eight paid volunteer hours each year.

• Clear opportunities for career advancement and internal mobility.

• A collaborative, remote-first work environment where your contributions make a significant impact.