Partner Marketing Manager, German Speaking

This is a fully remote position, open to applicants in Poland.

📋 Description

• Create and implement regional partner marketing strategies that foster business growth, generate demand, and enhance partner engagement across Europe and other international markets.

• Develop annual marketing plans in collaboration with key distributors, resellers, and strategic partners to achieve mutual business goals and boost market visibility.

• Collaborate closely with regional sales teams and global marketing departments to ensure partner activities align with go-to-market priorities and the overall company strategy.

• Tailor global campaigns and marketing programs into locally relevant initiatives that address the needs of various markets and partner ecosystems.

• Organize and execute partner-centric activities, including events, conferences, roadshows, enablement programs, and co-marketing initiatives.

• Enhance relationships with channel partners by offering marketing support, resources, training materials, and campaign assets to facilitate their success.

• Oversee MDF and partner marketing investments, ensuring effective budget management, governance, and measurable returns on investment.

• Monitor and evaluate partner marketing performance, utilizing KPIs and insights to enhance campaign effectiveness and promote continuous improvement.

• Work in conjunction with sales, marketing, and demand generation teams to guarantee consistent messaging and a seamless experience for partners and customers.

• Disseminate learnings, best practices, and successful initiatives across regions to bolster scalable partner marketing programs.

⛳️ Requirements

• A minimum of 5 years of experience in partner or channel marketing, preferably within a technology, SaaS, education, or B2B context.

• Strong comprehension of partner ecosystems, indirect sales channels, and collaboration with distributors, resellers, or strategic partners.

• Proven experience in developing and executing partner marketing plans, go-to-market strategies, and co-marketing campaigns across various regions.

• Proficient in both German and English (written and spoken); additional European languages are advantageous.

• Demonstrated ability to manage MDF programs, marketing budgets, and partner investments while evaluating performance and ROI.

• Experience in implementing successful campaigns across digital, virtual, and in-person channels, including partner events and enablement activities.

• Confident in working with cross-functional teams, including sales, marketing, demand generation, and external partners.

• Familiarity with CRM, marketing automation, or partner management platforms (e.g., Salesforce, HubSpot, or similar tools).

• Strong project management abilities, with the capacity to manage multiple priorities across diverse markets.

• Analytical and results-oriented mindset, capable of leveraging data and insights to enhance marketing performance.

• Exceptional communication and relationship-building skills, with experience in international or matrix organizations.

• Proactive and hands-on approach, with the ability to challenge existing processes, propose improvements, and drive innovative ideas.

🏝️ Benefits

• Health insurance

• Professional development opportunities

• Bonus eligibility