Partner Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Collaborate with Partner Managers and partner stakeholders to co-create annual and quarterly marketing plans.

• Identify target segments, joint value propositions, messaging, and use cases for each collaboration.

• Ensure alignment of partner go-to-market (GTM) strategies with marketing, sales, and product initiatives.

• Lead initiatives including co-branded webinars, events, digital campaigns, email nurturing, content creation, and social media promotions.

• Oversee marketing co-op budgets and monitor return on investment (ROI).

• Manage co-branded materials, landing pages, and creative assets.

• Generate partner-sourced and partner-influenced leads through coordinated marketing programs.

• Work closely with Marketing Operations, Sales Operations, and Business Development Representative (BDR) teams on lead routing, attribution, and follow-up processes.

• Track campaign performance and refine leads, pipeline, conversions, and cost per lead.

• Create partner content kits and enablement toolkits.

• Develop sales enablement resources including battlecards, pitch decks, solution briefs, ROI calculators, and messaging frameworks.

• Ensure compliance with co-branding standards set by TCP and partner brand guidelines.

• Manage joint speaking engagements, thought leadership content, press releases, customer success stories, and partner marketplace listings.

• Maintain a KPI dashboard for partner marketing and provide regular reports, insights, and quarterly business reviews.

• Suggest strategic enhancements based on performance metrics and insights.

• Execute 3–5 impactful co-marketing campaigns with strategic partners within the first six months.

⛳️ Requirements

• 3–6 years of experience in B2B marketing, preferably within SaaS or technology partnerships, including 1-2 years in a Partner Marketing position.

• Proven track record in executing co-marketing or channel marketing initiatives with enterprise technology partners.

• Strong project management capabilities, along with cross-functional teamwork and stakeholder communication skills.

• Familiarity with marketing automation and CRM systems (e.g., Marketo, Salesforce) and experience in tracking attribution.

• Ability to manage budgets and assess the return on marketing investments.

• Analytical mindset with proficiency in metrics and data-driven decision-making.

• Exceptional written and verbal communication abilities.

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree is a plus.

• Capability to sit for extended periods at a desk and work on a computer.

• Ability to lift up to 15 pounds occasionally.

• Willingness to travel up to 25% of the time.

🏝️ Benefits

• Competitive salary

• 20 days of paid time off (PTO) and 13 companywide holidays

• 8 hours dedicated to volunteer work and community impact

• Comprehensive benefits package including Health, Dental, Vision, and 401K

• Employee Choice Benefit