Partner Marketing Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Assist in the development and coordination of comprehensive co-marketing campaigns across onsite, offsite, and affiliate channels.

• Aid in crafting go-to-market strategies, monthly planning, and cross-functional campaign execution.

• Establish and maintain daily marketing relationships with merchant partners.

• Support marketing strategies and assess campaign performance for designated merchant partners.

• Implement and refine Affirm Marketing Solutions programs.

• Evaluate campaign performance, providing actionable insights and recommendations.

• Collaborate with internal cross-functional teams to enhance execution and disseminate campaign insights.

• Manage inbound RFP requests and create marketing plans and materials.

• Identify campaign targets aimed at acquisition, engagement, and loan uptake.

• Oversee media planning, creative briefs, and content generation.

• Monitor partner marketing budgets, co-marketing calendars, compliance submissions, and campaign documentation.

• Contribute to marketing strategies specific to verticals using industry insights and research.

⛳️ Requirements

• Over 6 years of experience in Partner, Performance, Affiliate, or Product Marketing.

• Proven expertise in developing plans and launching marketing initiatives across various media channels with partners.

• Familiarity with CPA, CPC, CPL, and CPM payment structures.

• Knowledge of affiliate tracking models, tools, and platforms.

• Analytical and data-driven mindset utilizing performance metrics.

• Experience in using performance analytics to enhance campaign effectiveness.

• Commercial acumen with a history of increasing partner investment and revenue.

• Exceptional interpersonal and communication abilities.

• Capability to influence stakeholders and coordinate resources and relationships.

• Understanding of paid media, cross-media strategy, planning, and measurement.

• Proficient in writing creative briefs, testing creative elements, and modifying campaigns based on insights.

• Background in online retail, merchandising, and customer acquisition.

• Experience in online and in-store retail marketing.

• Preference for candidates with experience in marketing across North America, especially the US and Canada.

• Familiarity with the home, fitness, consumer electronics, or fashion industries is a plus.

🏝️ Benefits

• Comprehensive medical coverage, including dental and vision, fully subsidized for employees and their dependents.

• Monthly stipends for health, wellness, and technology expenses.

• Flexible time off policy.

• Generous holiday schedule.

• Employee stock purchase plan (ESPP) allowing the purchase of Affirm stock at a discounted rate.

• Remote-first work flexibility.

• In-person onboarding experience.

• Inclusive interview process with accommodations for candidates with disabilities.