Paid Social Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and enhance comprehensive Paid Social initiatives across platforms such as Meta, TikTok, Pinterest, Snapchat, and Reddit.

• Increase the number of new customers, revenue, and customer lifetime value (LTV).

• Leverage data and creative insights to inform decisions, test strategies, and scale successful concepts.

• Utilize automation and Bliss Point insights to concentrate spending on high-performing segments and minimize waste.

• Collaborate with teams including Creative, Analytics, Product/Bliss Point, and Client Leadership within the Pod.

• Transform best practices into systematic playbooks.

• Convert business objectives into Paid Social strategies that encompass prospecting, retargeting, and loyalty efforts.

• Manage client expectations, clarify options and trade-offs, and deliver reports on business-impact outcomes.

• Educate clients and colleagues while documenting reusable strategies.

• Evaluate platform features and automation, demonstrate value, and scale effective methods.

• Apply Bliss Point insights to steer budgets, testing, and creative/audience decisions.

• Provide constructive feedback to enhance Bliss Point tools.

• Design effective holdout/lift tests or A/B tests and define success criteria.

• Maintain a consistent measurement reading schedule.

• Ensure robust tracking, including pixel/CAPI, event mapping, UTMs, and GA4.

• Communicate data limitations when proposing changes.

• Mitigate creative fatigue, overlapping audiences, and resets during the learning phase.

• Assist the Pod in adopting improved working methods.

• Pilot and expand automation and Bliss Point-directed allocations that demonstrate incremental impact.

⛳️ Requirements

• A minimum of 5 years of experience managing Paid Social on Meta and TikTok.

• Familiarity with Pinterest, Snapchat, or Reddit is advantageous.

• Practical experience with Meta Advantage+, value optimization, and CAPI.

• Hands-on experience with TikTok Smart Performance.

• Practical experience with Pinterest Performance+.

• Proficient in audience design.

• Experienced in creative testing.

• Basic knowledge of catalog/DPA.

• Comfortable using GA4 and platform analytics.

• Ability to design tests and link media efforts to revenue, customer acquisition cost (CAC), and LTV.

• Proficient in storytelling suitable for senior stakeholders.

• Capable of influencing across various functions.

• Strong client-facing abilities.

🏝️ Benefits

• Unlimited paid time off.

• 20 paid holidays.

• Fully remote work environment.

• Flexible work arrangements.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement matching up to 4% of contributions at 100%.

• Fringe benefits.

• Forma wellness program.

• Unlimited Telemedicine and Teletherapy at no cost.

• Thankful giving initiatives.

• Equity opportunities.

• Birthing parents are entitled to 16 weeks of leave with full pay.

• Partners receive 12 weeks of parental leave.

• Access to on-demand learning resources.

• Mentorship program available.

• Leadership and management development programs and resources offered.

• Monthly variable revenue payment opportunity (RevShare).

• Discretionary annual performance bonus.