Paid Social Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and enhance comprehensive Paid Social initiatives across platforms such as Meta, TikTok, Pinterest, Snapchat, and Reddit.

• Drive the acquisition of new customers, increase revenue, and boost customer lifetime value (LTV).

• Leverage data and creative insights to inform decisions, conduct campaign tests, and scale successful strategies.

• Utilize automation and Bliss Point insights to concentrate spending on high-performing segments while minimizing waste.

• Collaborate with teams in Creative, Analytics, Product/Bliss Point, and Client Leadership within the Pod.

• Convert best practices into systematic playbooks.

• Transform business objectives into Paid Social strategies encompassing prospecting, retargeting, and customer loyalty.

• Manage client expectations, clarify options and trade-offs, and present results that impact business outcomes.

• Educate clients and colleagues while documenting reusable practices.

• Experiment with platform features and automation tools, including Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+.

• Apply Bliss Point insights to inform budget allocations, testing, and creative/audience selections.

• Design holdout/lift tests or A/B tests, establish success metrics, and ensure a consistent reporting schedule.

• Maintain accurate data tracking and health, including pixels, CAPI, event mapping, UTMs, and GA4.

• Mitigate creative fatigue, overlapping audience issues, and unnecessary learning-phase resets.

• Assist the Pod in adopting improved workflows.

• Lead and expand automation and Bliss Point-guided resource allocations demonstrating incremental impact.

⛳️ Requirements

• Over 5 years of experience managing Paid Social campaigns on Meta and TikTok.

• Familiarity with Pinterest, Snapchat, or Reddit is advantageous.

• Practical experience with Meta Advantage+, value optimization, and CAPI.

• Proficient in TikTok Smart Performance.

• Experienced with Pinterest Performance+.

• Knowledge of audience design, creative testing, and basic catalog/Dynamic Product Ads (DPA).

• Comfortable navigating GA4 and platform analytics.

• Ability to design effective tests and connect media spending to revenue, customer acquisition cost (CAC), and LTV.

• Skilled in storytelling suitable for senior stakeholders.

• Capable of influencing across various functions.

• Professional demeanor in client-facing situations.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible time off policies.

• 20 paid holidays, including several extended weekends.

• Comprehensive Medical, Dental, Vision, Life, and Disability insurance.

• Flexible Spending Accounts.

• Retirement plan with a 100% match up to 4% of contributions.

• Fringe benefits.

• Forma support.

• Unlimited access to Telemedicine and Teletherapy services at no cost.

• Opportunities for charitable giving.

• Equity options.

• Birthing parents are entitled to 16 weeks of leave at full pay.

• Partners receive 12 weeks of parental leave at full pay.

• Access to on-demand learning resources.

• Mentorship program available.

• Leadership and management development programs and resources.

• Monthly variable revenue share payment opportunities through RevShare.

• Discretionary annual performance bonuses.