Paid Social Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Deliver strategic paid social recommendations and oversee paid social media campaigns for clients.

• Plan, implement, enhance, and report on paid social media initiatives under the guidance of senior team members.

• Handle daily campaign trafficking, monitoring, and optimization to achieve client KPIs.

• Execute and refine comprehensive paid social campaigns across various platforms.

• Manage campaign traffic, oversee creative requests and specifications, conduct quality assurance, adhere to timelines, and follow best practices for paid social.

• Evaluate campaign performance against KPIs and budget limits, suggesting optimizations based on data and trends.

• Compile and distribute regular campaign performance reports that include insightful observations and recommended tests.

• Present recommendations and results, outlining thoughtful next steps and actions.

• Maintain communication with internal and external partners while fostering professional and collaborative relationships.

• Stay updated on partner offerings, platform advancements, industry news, and social media trends.

• Participate in internal and external training sessions and complete necessary platform certifications.

• Provide training and mentorship to Associates and other junior team members.

• Oversee routine budget management, complex data fees, and billing administration.

⛳️ Requirements

• Experience managing multiple campaigns on Meta (Facebook and Instagram) and at least one other platform (X/Twitter, Snapchat, Pinterest, TikTok, Reddit, or LinkedIn).

• In-depth understanding of social platform functionalities and campaign setup for varying objectives.

• Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.).

• Comfortable collaborating closely with peers and internal teams both in-person and through email, phone, and video.

• Excellent organizational skills.

• Ability to multitask effectively in a fast-paced environment.

• Capability to prepare and present presentations to internal stakeholders.

• 1–2 years of experience in a role where managing paid social media was a primary responsibility.

• Genuine interest and enthusiasm for social media and advertising.

🏝️ Benefits

• Participate in internal and external training sessions.

• Complete necessary certifications for social platforms as required.

• Opportunities for training and mentoring junior team members.