Paid Social Marketing Manager – E-Commerce

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategize and oversee paid social media campaigns on Meta and TikTok.

• Create scalable strategies focusing on ROAS, POAS, and CAC.

• Daily optimization of campaigns for improved performance.

• Expand accounts to achieve high five-figure and six-figure monthly budgets.

• Prioritize profitability over mere ad expenditure.

• Assess initiatives using performance data analysis.

• Collaborate with the Creative Team to develop UGC and founder ad concepts.

• Contribute to advertorial copywriting and script development.

• Work alongside copywriters to leverage sales psychology.

• Continuously experiment with hooks, formats, and narratives.

• Analyze campaign data on a weekly basis.

• Conduct client reporting and deliver comprehensive client consulting.

• Enhance social ads through the establishment of SOPs and quality management practices.

• Gradually assume technical leadership responsibilities within the team.

⛳️ Requirements

• Minimum of three years of paid social experience as a primary channel.

• Demonstrated ability to scale e-commerce accounts to high five-figure and six-figure monthly budgets.

• Degree or vocational training in marketing or e-commerce.

• Meta Blueprint certification is advantageous.

• Extensive knowledge of Meta Business Manager.

• Experience with TikTok Ads Manager is preferred.

• Proficient in tracking tools like Triple Whale, Tracify, or Admetrics.

• Familiarity with direct-response mechanisms, UGC formats, and founder ads.

• Confident in working with financial metrics such as margins, contribution margin, retention, CAC, and POAS.

• Hands-on experience in deriving actionable insights from data.

• Proven experience in managing clients and independently overseeing multiple accounts.

• Native-level proficiency in German.

• Fluent in English.

• Strong sense of ownership and a desire to lead a team in the future.

🏝️ Benefits

• 30 days of vacation.

• Team events and workations twice a year, held in person at various locations.

• Weekly team recaps and coffee chats.

• Company pension scheme.

• Company bike program.

• Corporate fitness membership through Wellpass.

• €50 monthly tax-free benefit provided as a voucher of your choice.

• Laptop of your choice and high-quality home office equipment.

• Professional development budget, along with access to internal and external resources and mentors.

• Full access to the internal AI stack.