Paid Social Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategize and oversee paid social campaigns on Meta and TikTok.

• Create scalable plans for ROAS, POAS, and CAC.

• Daily optimization of campaigns.

• Scale accounts to achieve high five-figure and six-figure monthly budgets.

• Focus on profitability over ad expenditure.

• Assess initiatives based on performance metrics.

• Collaborate with the creative team to develop UGC and founder ad concepts.

• Contribute to the creation of advertorial copy and scripts.

• Work alongside copywriters to understand conversion psychology.

• Continuously test various hooks, formats, and narratives.

• Analyze campaign data weekly.

• Generate client reports and deliver thorough consulting.

• Enhance social ads through standard operating procedures and quality management.

• Potentially lead the team in a functional capacity.

⛳️ Requirements

• Minimum of three years’ experience in paid social as a primary channel.

• Demonstrated success in scaling e-commerce accounts to high five-figure and six-figure monthly budgets.

• Degree or vocational training in marketing or e-commerce.

• Meta Blueprint certification is advantageous.

• Comprehensive knowledge of Meta Business Manager.

• Experience with TikTok Ads Manager is preferred.

• Proficient in tracking tools like Triple Whale, Tracify, or admetrics.

• Understanding of direct-response mechanisms, UGC formats, and founder ads.

• Comfortable managing margins, contribution margin, retention, CAC, and POAS.

• Practical experience in deriving actionable insights from data.

• Experienced in client management and independently overseeing multiple accounts.

• Native-level proficiency in German.

• Fluent in English.

• Strong sense of ownership and eagerness to assume team leadership responsibilities in the future.

🏝️ Benefits

• 30 days of paid time off.

• Team events and workations held biannually at various locations.

• Weekly team recaps and coffee chats.

• Company pension plan.

• JobRad bicycle leasing option.

• Company fitness membership through Wellpass.

• Monthly tax-free benefit of €50 provided as a voucher of your choice.

• Choice of laptop and high-quality home office equipment.

• Professional development budget, along with access to internal and external resources and mentors.

• Complete access to the internal AI stack.

• 100% remote work opportunity.