Paid Social Manager, iGaming

This is a fully remote position, open to applicants in Italy, +3 more countries.

📋 Description

• Plan, initiate, oversee, and continuously enhance Paid Social campaigns on platforms such as Meta, TikTok, LinkedIn, and other relevant channels.

• Manage and optimize Programmatic and Popunder campaigns effectively.

• Monitor campaign performance, analyze data, and execute optimization strategies to meet client objectives and maximize outcomes.

• Serve as the primary point of contact for clients, handling communication, setting expectations, and fostering ongoing relationships.

• Compile and present performance reports featuring clear insights and actionable recommendations.

• Utilize AI tools and automation solutions to enhance campaign efficiency, streamline reporting, and optimize daily processes.

• Stay informed on platform advancements, industry trends, and best practices in performance marketing.

• Ensure adherence to relevant advertising policies and iGaming regulations.

⛳️ Requirements

• A minimum of 2–3 years of hands-on experience in managing and optimizing Paid Social campaigns.

• Previous experience in the iGaming industry is highly preferred, with a strong grasp of the sports betting advertising landscape and platform restrictions.

• Practical experience with Programmatic and Popunder advertising, including campaign setup, management, and optimization.

• Basic knowledge of Google Ads, specifically in Paid Search/PPC, including campaign setup and management, is required.

• Demonstrated client-facing experience, possessing the confidence to independently manage client relationships, lead meetings, and present campaign outcomes.

• Strong proficiency in Meta Ads Manager and other relevant Paid Social advertising platforms.

• Excellent analytical abilities and the skill to translate data into meaningful business insights.

• Familiarity with AI-driven tools and the capacity to utilize them for improving productivity and campaign workflows.

• A proactive, independent, and solution-oriented mindset, complemented by strong teamwork and communication skills.

• Exceptional written and spoken English proficiency.

• Located in Europe, with the ability to collaborate effectively within an international team.

• Solid understanding of tracking technologies, including pixels, conversion tracking, and server-side tracking solutions.

🏝️ Benefits

• Flexible, remote working environment.

• Competitive compensation package.

• Opportunity for professional growth alongside experienced colleagues.

• International team atmosphere.

• Chance to work with clients within the global iGaming industry.

• Ownership of campaigns and a direct contribution to performance marketing success.