Paid Social Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategies, priorities, and upcoming actions.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Foster strong client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns centered on lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and other campaign variables.

• Track performance daily and adjust based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and create strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative assets to discover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client results.

• Report to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• Over 4 years of hands-on experience in paid media, with a particular emphasis on Meta advertising.

• Proven experience managing multiple client accounts while leading client-oriented discussions.

• Demonstrated ability to drive campaigns towards established performance objectives while ensuring client retention.

• Knowledge of conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Familiarity with lead generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Knowledge of direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Remote work capability.

• Flexible work schedule.

• Performance-based bonuses.