Paid Social Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly calls with clients to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients without a technical background.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Anticipate and resolve account-related issues to ensure stability and growth.

• Create, launch, and refine Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and other campaign variables.

• Monitor daily performance and adjust based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, manage Zapier automations, and establish lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Proactively oversee tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations while remaining accountable for client outcomes, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of direct experience in paid media, with a strong emphasis on Meta advertising.

• Proven experience managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated ability to steer campaigns towards specific performance targets while enhancing client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation techniques.

• Excellent communication, organizational, and problem-solving abilities.

• Experience in financial services marketing (preferred).

• Background in lead generation and appointment-setting campaigns (preferred).

• Knowledge of video sales letter marketing (preferred).

• Experience with high-ticket or considered-purchase funnels (preferred).

• Expertise in direct-response advertising (preferred).

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.